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Marketing: An Introduction (9th Edition) (MyMarketingLab Series)  This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing re ...

Management of Organizational Behavior (9th Edition) Used by more than a million people throughout the world, this highly readable book provides a comprehensive examination of the applied behavioral sciences, and focuses on fundamental ideas which have stood the test of years of application in academic ...

Tomorrow's Technology and You, Complete (9th Edition) Completely updated, Tomorrow’s Technology and You, Ninth Edition provides you with an understanding of information technology so you can successfully navigate change and advance into the future.   Today we’re standing at the junction of three ...

Business English (9th Edition) Mary Ellen Guffey's BUSINESS ENGLISH, 9e is the fast track to success in building language skills. With more than thirty years of classroom experience in business communications, Dr. Guffey knows what students need -- and in BUSINESS ENGLISH, the mar ...

Behavior in Organizations (9th Edition) This book provides managers with basic information about people and their behavior within the context of a business environment. This new edition reflects recent changes in the field of organizational behavior, and has more of a hands-on orientation ...

Operations Management and Student CD and Student DVD Package (9th Edition) KEY BENEFIT: This text allows students to apply what they’ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video.KEY TOPICS: Its coverage includes an extensive a ...

Media of Mass Communication, The (9th Edition) (MyCommunicationLab Series) Rich with contemporary issues and trends, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic ...

Essentials of Organizational Behavior (9th Edition) This masterfully crafted introduction provides balanced coverage of all the key elements comprising the discipline of OB, in a style that readers will find both informative and interesting. This includes not only traditional topics such as personali ...